Title: Then & Now
Director: Multiple Station Film ( incl. Ramaa Mosley, Seyi Peter-Thomas)
Year: 2020, during Covid-19, virtual production
ALL THE MOMS
The original concept for this 2020 Mother’s Day spot never saw the light of day as the Covid-19 pandemic shut down all production. The inability to capture footage with a director and cast, pushed the JCPenney creative team to seek new & inventive ways to bring this spot to life. Utilizing a combination of existing brand photography, stock video footage and a social scroll animation, this montage to all the moms came together in a compelling and unexpected way.
Year: 2020, during Covid-19, virtual production